Twitter is the social network that has successfully transplanted people’s love of text messages to an online format. This is the place for people to meet others to chat with a stranger with similar interests and exchange opinions and gossip, all within the 140 character limit. Twitter can be used in a variety of ways, and people can easily learn how it works in a few minutes. This simplicity along with the large number of members makes it a valuable resource for online marketers. Many people are using Twitter marketing to get more prospects and promote their products and services. Twitter can be very profitable, but you should stick to certain guidelines if you want to succeed.
Focus on effective communication and giving before you take. You have to remember that Twitter is a social community where communication and relationship building are what sets the pace of the environment. Give them what they want and you will have a group of happy followers. Apart from that, people don’t like being sold – especially not on Twitter. Any recommendations you make must be backed up by the relationship you’ve built and the value you freely share. Using indirection and approaching Twitter with give before you take mentality will work wonders for you later on. For your own good, don’t spam Twitter because it will only lead to zero sales and to your account getting suspended. Don’t surprise people with tweets that they don’t want. Trust me, if you take the time to help someone solve a problem then they will want to hear more from you in the future. Also, if you promote a product that solves a person’s problem then there’s nothing wrong with making some money while helping them. People that take a direct and aggressive approach on Twitter won’t be able to compete with you. Twitter is a very powerful traffic source that can connect you to thousands of people who are active shoppers in your market. Marketing on Twitter doesn’t have to be difficult, unless you decide to focus on scammy methods that don’t work. Promoting your Twitter account is a key factor in the level of your success. Yes, you will be driving traffic automatically through Twitter but at the same time you should put in the effort to individually promote your account. Include links to it wherever you can. Let people find your Twitter account and get them to follow you. Having your Twitter account name on your business cards is an under utilized method. Again, whatever it takes to get new followers. Also, be sure that the majority of your followers are qualified, meaning that they at least want to learn more about your niche and better yet are proven buyers. Do not go after random followers, you will only be wasting time this way. Some things in marketing is a numbers game but your followers on Twitter isn’t one of them. You can also mention your Twitter account in your email signature and other social profiles. This would drive extra traffic and give you a boost in your follower count.
One of the simple Twitter marketing tips that you should keep in mind is to not follow more people than you can handle. What is the reasoning behind this rule? You want to maintain the quality of your account and make sure the followers on your account don’t run up into thousands. You simply can’t keep track of that many people.